Policolor Orgachim Group will sponsor Via Transilvanica

SPOR becomes a quality partner in the Via Transilvanica project, the road-manifest that offers us the discovery of Romania step by step. More than 60 communities, each unique in its own way, forgotten villages, wealthy communes, small towns, famous cities, all contribute to the formation and promotion of the country’s identity, but also to the development of the areas crossed by VIA.

Starting this year, the markings used are lightly painted with SPOR, more precisely with the paint dedicated to the road that unites a country – the orange of Via Transilvanica. The special shade will be used both for marking the route and for the maintenance work that the Tășuleasa team is constantly carrying out. The well-known andesite landmarks do not let travelers get lost and allow everyone to follow the beautiful story of the places that create a unique link in Romania, from North to South.

Along with the orange Via Transilvanica, hikers can also meet the SPOR terminal, in Alba county. Executed in a massive block of andesite, the sculpture shows a brush that follows the contour of the country, offering protection to the Romanian cultural space, just as SPOR paint offers protection to the spaces in which it is used.

The partnership was announced during the event at Cetatea Mălăiesti, which celebrates the new 141 km on the section in Hunedoara county, which completes the Via Transilvanica route.

“The roads that unite us are also the ones on which the most beautiful and lasting stories are built. Just as SPOR, Policolor’s brand, helps Romanians design their dream homes, SPOR now contributes to supporting a dream that unites us all in a project, for many generations to come.”, says Elena Curelaru, Group Marketing Director Policolor Orgachim.