Irina Mandoiu, the new CEO of Policolor – Orgachim group: „The varnish and paint industry lets us open new roads, to innovate”
Bucharest, October 8, 2020. The Board of Directors of Policolor – Orgachim announces changes in the structure of the top management team. Thus, starting with September 2020 the new CEO of the Policolor – Orgachim Group is Irina Mandoiu.
With over 20 years of experience in coordinating sales, distribution, operations and marketing strategies, Irina Mandoiu previously held the position of Deputy General Manager of one of the largest companies in the dairy market in Romania. A graduate in Biology, specialized in Environmental Protection, Irina responded to the challenge seen as a natural continuation of her experience and professional training.
The new CEO of Policolor also talks about the opportunities of the group
“We are motivated to open new paths, to innovate. Policolor is a continuous school for the profile industry, a school that benefits our clients. In terms of Research & Development we have a young team of professionals, chemical engineers, laboratory workers. Moreover, with a specialized team we can grow by bringing relevant things to the market, precisely because this group is an integrated one, from the production of raw materials to that of finished products, a great advantage for us.”
The first thing that Irina Mandoiu wants to implement is the unification of the work processes in all the companies that constitute the Policolor Orgachim group. “We have factories that produce water-based paints in Romania and Bulgaria. We have very specific production of raw materials in Bulgaria. All group companies must be governed by the same rules, while maintaining their identity. „
“Avem fabrici care produc vopsele pe baza de apa și în România, și în Bulgaria. Avem producție foarte specifică de materii prime în Bulgaria. Toate companiile grupului trebuie sa fie guvernate de aceleași norme, păstrându-și însă identitatea.”
About Policolor S.A.
Policolor, manufacturer of varnishes and paints with over 50 years of experience in Romania, offers solutions and products for home decoration under the brands SPOR, DEKO Professional, PROTECTA, CasaBella, Vinarom, complete systems for vehicle refinishing – under the brands Klar Professional, Klar Ultra, Emaur and Silverpol and products for industrial coatings with a wide range of applicability.
Policolor products are present in over 3,000 traditional retail stores, in the large DIY networks in Romania and in thousands of car services. The company also has 4 own stores.
About Policolor- Orgachim Group
Policolor – Orgachim Group operates two large varnish and paint production units: Policolor Romania, with a new production unit located in Bucharest, on Bd. Timisoara and Orgachim Bulgaria and is the regional leader in the field of paint and varnish technology in the South-East area European.
fter the construction of its new factory in Bucharest and its own modern logistics center, an investment of 7 million euros, Policolor-Orgachim group achieved sales of 31.2 million euros in the first half of 2020.
„We have the internal know-how, we have a good team that is also emotionally attached to the company and, last but not least, we have valuable products and brands,” says Irina Mandoiu, with the evaluation of the group whose management she took over.