Grupul Policolor-Orgachim

Policolor – Orgachim group was formed in August 1998, after Policolor purchased 51% of the shares of paints, raisins and anhydride phallic production – Orgachim JSC, Bulgaria. Orgachim JSC was established in 1901 and holds a dominant position of the Paints market in Bulgaria. Anhydride phallic is exported mainly in European countries, especially in Turkey and Greece.

Starting with 1998, a great accent was put in the marketing and selling strategies to develop and support the local brands.

At operational level, the Group activity is directed towards increasing the efficiency of production, increasing the quality of products and increasing efficiently the costs of investments.

The global strategy of the Group is to become the leader in the paints and raisins market from South-East Europe, by obtaining a position more powerful on the local market and by exploring the opportunities in the Middle East and Russia.